Josh Muirhead of Muirhead Marketing

Coach | Teacher | Leader in Social Media

The Ever Shifting Marketing World

Posted on | May 19, 2010 | No Comments

(originally post at Mitch Joel’s Six Pixels of Separation)

For me there has been three significant shifts in the marketing world, that all come together to one outstanding result.

The first is the ability for people like myself, to do what they are passionate about in creating their own careers. There has never been a time that so many people could connect, share, inspire, and lead. Creating a global community, and opening doors for new business. Which leads us into the second change

Information access, this has to be one of the greatest opportunities for marketers (and people). We now live in a world that you can tap into a conversation that is going on about a particular  brand/person/business. In addition, we can have more informed discussions about products or service, and find out what the end consumer is wanting/needing.

All of which leads us into what is the greatest change -

The ability to Give Gifts, without any expectation of return. This is not just because we are being nice, but because there has been a mental shift in the way business/marketing can be done. You write a blog, that’s your gift and people (myself included) start to connect with you over the material you’re providing. However, we may not  – and that would be ok. You have the ability to test out multiple ideas, and see which ones take off, and which ones don’t. You’ll move forward with the successful ideas, and see what made the other ideas not successful, learning and growing in the process.

Giving Gifts, The Ability To Test Multiple Ideas, And Truly Contribute To Peoples Lives – That’s The Biggest Change (but it’s not just in marketing)

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