The art of branding: session two – Be Authentic
Posted on | March 8, 2010 | No Comments
Who are YOU?
I mean that, really who are you, what do you stand for, what morals / ethics do you abide by?
For many people, they do not view this question as something that goes with branding their company – Then who’s company is it?
The truth is, you have to be authentic, meaning – You have to be you! That doesn’t mean that your business name has to be Your name, nor does it have to embody everything about you, but it certainly should have the same feel.
(This is not a plug) – Look at my companies brand – Forget the name for this moment, but the colours we have used, and the font. The colours a little loud, but not over the top (we hope). The font is maybe a little dated, but it’s fun, and represents my history of being a snowboarder. Further more, our Brand (which is far more than just a logo) represents many of my core values, and beliefs. It doesn’t encompass every area of my life, but it certainly has a similar feel.
Remember – branding isn’t all about the “logo” it’s much more than that – Are you comfortable associating yourself with your business brand? If the answer is “No” you have some work ahead. For session One (Click Here)
Tags: branding > business development > creating a company brand > Muirhead Marketing > session two - Be Authentic > the art of branding
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