“The sometimes turbulent relationship between traditional media, and social media”

Recently, our guest writer Will Burke brought to my attention two different campaigns. One was for “Kleenex Get Mommed” the other “Bounce Fabric Softener.” Both utilized television ads to send people to an interactive website. The sites themselves are well built, but can be difficult to find if you don’t know the exact URL – more so is the Kleenex website which is – getmommed.com

In the ever-expanding world of online, and social media, we’re seeing more of these campaigns

More often, you hear – visit our website, or now – visit our Facebook page. It’s great because with the backing of traditional media you can gain quick interest to your social media of choice, but its once people are there that things need to change.

Currently, a lot of bigger companies are using them as a form of contest promotion –

That’s a good idea if you can manage it, but for most small to medium businesses, giving something away (especially that would attracted a ton of interest) is not in the cards. What is in the cards however, is information, and entertainment.

If you can engage someone in your social media channel – you’ll discover that they will promote far better than an ad ever could.

If it’s in your budget think about putting traditional and social media together, but use them for what they where built for – Traditional: “mass broadcasting” Social: “Conversation and Collaboration”

Hello Everyone,

Currently, I am my team at Muirhead Marketing are busy figuring out a potential course for business and how to use social media – Click Here to find out More

I thought, “Since I’m busy, I’m going to step back for a day and change it up”

Then Will Burke, who has been a guest writer on this blog before – Click Here - sent me this book review on Jeffrey Gitomer’s Little Red Book of Selling

Enjoy -

“If (one) diligently learned the skills of sales and marketing, (their) income would jump dramatically.” Robert Kiyosaki, Rich Dad Poor Dad (p133).

In any industry, there are those names that are unknown outside of their circles, but when brought up to peers, they are spoken of as though they wear a cape and bring hope to Gotham.

Jeffrey Gitomer is one of those names. He is to sales, what Robert Kiyosaki is to entrepreneurship. His site, www.gitomer.com lists ten books to his credit, and one co-written (with Nikita Koloff, of WWE Wrestling fame) including Jeffrey Gitomer’s Little Red Book of Selling.

If you take a quick flip through, it looks like it’s written for an 8-year-old, with large print, comics, and short segments. If you take another moment, you’ll find that it’s absolute gold, and its easily-digestible format is great, not only as a quick pick-me-up through the day, but for making his content easy to remember.

He writes with a voice that he describes as “In Your Face,” but who doesn’t? There’s no shortage of people saying “I’m the hardcore guy, can you handle me?!” yawn. Then Jeffrey calls a rehearsed sales speech “Puking all over your customers.” OK, I’m listening… “If you’re not on fire, you’ll lose to someone who is,” and the cornerstone of this book, and possibly his whole career: “People don’t like to be sold, but they love to BUY!”

So how does one get from ‘A Salesman’ to Provider-of-What-They-Love? Jeffrey provides “12.5 Principles of Sales Greatness.” With a great mix of the inspirational and practical, Gitomer brings his vast experience to the crucial topics of personal branding, providing value, risk-reduction and other critical areas of commercial interaction. Granted, there are many books that cover similar topics, but this is hardly a re-packaging of the same-old-same-old.

He has a brilliant tactic to bring his readers to his Website. Peppered through the book are “Red Bits.,” where the reader is encouraged to go to gitomer.com to type a keyword into the ‘Red Bit’ box for additional information on the subject at hand. On his site, you’ll find an orchard of resources, including a free assessment of your selling chops, articles, forums, and his weekly EZine, Sales Caffeine. This Emailed periodical features articles, surveys, Q&A, and his Sales Rants; a 2-5 minute video clip of him – you guessed it – ranting. And with two public-speaking awards, you can bet that these rants are entertaining.

So the next time you’re at the book store and you see one of his colorful little hard-backs, check it out, and you’ll find many great selling ideas, both explained and practiced.