The Most Powerful Form Of Marketing
The most powerful form of marketing (and few people debate this) is – Word of Mouth. Thinking back over the years at the majority of my purchases, both large and small, word of mouth played a key role in my decisions.  Yes sometimes the conversation was started by a television ad (and when that [...]
Aspiring to Inspire
Recently, I was asked to talk about the effectiveness of social media to a local College. This was a great opportunity for me to get into this environment and start talking about all the amazing things these new tools could do.
When I first started thinking about what I was going to say, I went with [...]
Be Remarkable – No Matter What You Do
Going to take a step back from the social media world, and talk about being remarkable – which is critical in today’s world of endless choice.
No to long ago, I was going through a Tim Hortons drive through. As a Canadian kid, and living in Ontario, this is something I have done many times before, [...]
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