And they all came tumbling down
“Often, we focus so much on the first part of building a community that we neglect all the other, more important parts.”
So – you’ve built a community – Great job
You’ve dedicated yourself and spent the time, got to know who would benefit from your information, and found those people
But now what? You have them – [...]
The Free Gift, People will pay millions for
The statement
“Offer something for free, without any expectations of something in return” outrages people. Or, it confuses them, or just makes them go – “I don’t think so”
That’s because, giving something free of strings, is not a part of our cultural structure.
At a holiday gathering, if I give a gift, it’s often expected that [...]
When community has the stronger voice
It’s been often thought, in the marketing and advertising world at least – “Those who have the biggest budget will have the biggest voice.”
And for a time, this was correct
Businesses could make a “name” for themselves by pushing a message to the masses.
But what happens when the community has the stronger voice?
In his post this [...]
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