The art of selling, without selling
Do you have something I must have?
Something that will change me for the better, make my life easier, or something along those lines?
Then I will happily purchase it
But don’t “Sell it”, as that act can often turn me (and many others) off
Show me the problem it will solve, or the unbelievable benefit it produces
Do you [...]
Do you think your better than Amazon?
When Amazon first went to the New York Times to make an advertising deal
The New York Times refused because of their agreement with Barnes and Noble
Now, Amazon is the largest online retailer in the world, and has a higher market cap than Home Depot, Costco, Best Buy, and…Barnes & Noble. (thank you Wikipedia.org)
So do [...]
The side effect of not asking permission
If I don’t ask for Fries, I don’t get fries
If I don’t ask for extra butter on my popcorn, I don’t get extra butter
So why is it, when I give you my business card I get automatically subscribed to your eNewsletter? I didn’t ask for it
The value of your crafted eNewsletter is gone – because [...]
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