Josh Muirhead of Muirhead Marketing

Coach | Teacher | Leader in Social Media

Sales are a result

Posted on | May 23, 2010 | 1 Comment

When you’re planning the next month/quarter/year for your business, what goal is usually included?

INCREASE SALES BY —-Blank

The goal to increase sales is a misguided approach as

Sales are a Result – Not a Goal

You can’t goal yourself up 15% over last years sales, and you can’t goal yourself to increase sales to multi-million dollars – As you don’t control the action of the buyer.

Goals are something that you can take on yourself, and can set Real time-lines, and Specific actions. I.E.

  • This year we’re going to increase our networking groups to include BNI and Rotary
  • Over the next six months, I’m going to deliver content every day on my blog
  • For the next two presentations, we’ll insure that business cards from attendees are taken, and a follow-up is done
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Comments

One Response to “Sales are a result”

  1. Helena Devries
    May 26th, 2010 @ 4:34 pm

    How true! If one has the activity, the sales will take care of themselves….

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