Josh Muirhead of Muirhead Marketing

Coach | Teacher | Leader in Social Media

Once the sale is done – The real work beings

Posted on | October 27, 2009 | No Comments

Going to step back for a quick second and tell a more personal story before I get right into how you can use social media to stay better connected then ever with your past/current clients.

All to often, once the sale is done, we get a kind thank you, and its over. Think of any fast food restaurant, or department store, these people are trained to get through as many people as they physical can. Little time to build a relationship before or during the sale, and a simple “Thanks, we hope you come again” is all that should be said when the sale is done. That’s fine, these businesses function on mass productivity, and for the most part it works – Although you must wonder how much more successful they would be if they all made a personal connection with ever customer.

What get’s to me a little bit though is the bigger purchases, the ones that you just don’t do on your way home from work (or at lest the majority of us). Purchasing a car, or a house are big, big deals, even more if it is your first. When I first purchased my car, it was a good experience, the salesperson was polite, and assisted me through the process. But once the deal was done, well I got a card (before leaving the office). That’s fine I understand that they don’t have the time to call me ever month to see how my truck is running (and personally I won’t want that), but I honestly can’t remember his name, and that’s a problem. Although car buying happens more often than house purchases, it’s still a very competitive market, as there are lots of choices out there – and it’s not a $20 decision for the buyer. So to loose out on the opportunity to build that relationship with me so that I may come back, or better become a Raving Fan of your product and send all my friends and family is a huge mistake – (not saying I’m amazing, this is an anyone situation).

So you know what you need to do – Be Remarkable –

With all the tools that we have at our fingertips these days, it takes only minutes to stay connected with someone. Ask them to join you on Facebook, or see if they would be interested in receiving daily updates on Twitter. If they’re in business, see if they would like to become your connection on Linkedin or Plaxo.

Build these relationships, stay connected with people and inspired them to connect you with others. That’s the simple rule of Socialnomics – and if your not doing it, someone else is.

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