Josh Muirhead of Muirhead Marketing

Coach | Teacher | Leader in Social Media

How Social Media Works!

Posted on | November 9, 2009 | No Comments

Good day, today I thought I would share how social media can work for your business. I’m doing this not because I don’t want business (trust me, I do) but I thought – Hey these people have been following me for a while now, it’s time to give back!

So how does social media work? Or, how does it work for business may be the better question.

Think of social media as a wheel – An always-revolving wheel, that doesn’t always have to go in the same direction. (A wheel might not be the best analogy, but it’s the best I could come up with)

You start at the top of the wheel with a main contact point, for most this is a website – Then you start adding into your wheel. You can add in a blog, and social media channels. The wheel can now start to turn! The main idea is that these spots are different touch-point that your clients can interact with you (much like a wheel contacting the pavement). It may slip if you only have two contact points, but with several, you’re gripping the highway while going 220km.

So how does this work for Business?

Touch-points, and interaction. You’re clients may not want to have contact with you through your website or even blog, but your Facebook page, or Twitter account- sure why not!

You offer information through them all, staying true to the feeling but not sending out the same message over and over – and then you listen, see what others are saying and respond. The wheel continues to spin.

That’s how social media can work for your business! And remember, be Remarkable, Aspire to Inspire

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