Josh Muirhead of Muirhead Marketing

Coach | Teacher | Leader in Social Media

Do you think your better than Amazon?

Posted on | May 28, 2010 | No Comments

When Amazon first went to the New York Times to make an advertising deal

The New York Times refused because of their agreement with Barnes and Noble

Now, Amazon is the largest online retailer in the world, and has a higher market cap than Home Depot, Costco, Best Buy, and…Barnes & Noble. (thank you Wikipedia.org)

So do you think your better than Amazon? (And no, this is not a joking question)

If you think you are better because of price, speed and convenience – I’m sorry to say, but you’re most likely wrong.

I know what your thinking – Amazon doesn’t offer what I offer, so I do beat them in those areas – and more.

But your not beating them in those three areas, you’re beating them by offering something different – I would like to call it your gift, you can call it whatever it is you want.

So what is the point to all this?

The point is that if you’re trying to win with Price, Speed or Convenience, that’s a hard battle to fight. However, if you have something that no-one else has, you’ll win hands down every time (ok most of the time).

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