Creating a Raving Fan – They Can Come From Anyware
Posted on | May 28, 2009 | 2 Comments
I am going to take a departure from my normal posts, and talk much more personally for a minute – Don’t Worry this is not a love fest, and yes I’ll relate everything back to Connection Marketing -
Alright with the said, this week I have been experiencing Truck Trouble. I needed a boost on Sunday evening, couldn’t get my battery replaced on Monday, spent Tuesday sitting around waiting for a part, and Wednesday, I need a lift to a Tow Truck after I broke down, but it started right when we went to load it onto the Tow Truck, and couldn’t find the trouble after that.
Alright, so then today happened, my Truck appeared fine, but as I went in to get lunch, when I came to my truck it would not start. Finally after a few frustrating hours, I got another tow to a local shop of Active Green & Ross but this is where the story really begins. Well actually just before that.
I had broken down just across the street from Active Green & Ross (AGR) so I walked across the street to see if they might lend me a hand. Now I’m not a paying costumer, and did not indicated that I would be giving them anything, but very quickly and kindly, they offered a booster pack to see if that would solve the problem. IT DIDN’T but the impression had started. After letting my truck sit for a while, I came back to it, and again it would not start. So again, across the street I go, and again they offered help, this time a young sales manager – Steve – came across with me to lend a hand. Still nothing, but Steve was very quick to offer a push across the road – PAUSE – due to liability issues this did not happen, but I think if we were not right in Barrie, Steve and a few other guys would have gotten me there no questions asked.
So, one very quick tow later, it was in the shop, but this time they took there time to look around, and found out it was a simple miss-connection with the battery. They quickly fixed that, and didn’t make me pay a cent for the time. However, at this point and time I was so impressed I asked them to due a oil change, the fan was building.
Once they started to do the change, they found trouble – Which I did know about – and they offered to fix them, in less time than other shops had said, and for less money. What do you think I said – “Yep Go For It”
However, due to a miss-communication, they fixed more than they had told me about, but because they had not told me, they did not charge me! I thought this was almost too good to be true, but it go me thinking.
They have just successful, and easily made a lifer, someone who will not take his Truck or whatever it is to them, and recommend them. Which (and I’m going to quickly bring this in) is the main goal of a Connection Marketing Campaign. It is to connect with people on a personal level, create a good relationship, and finally get them so pumped about what you do is they start talking about it openly and everywhere.
So AGR has created a Raving Fan out of me, and made me think of something – What Do I Do that would make people want to right about what I have done for them? What is my remarkable offering? Follow this link to go deeper into what remarkable offers mean.
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2 Responses to “Creating a Raving Fan – They Can Come From Anyware”
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May 30th, 2009 @ 10:51 pm
Thanks for the link. Great example of how little things can create a raving fan experience…you went ahead and told everyone. Very nice.
June 4th, 2009 @ 12:23 pm
Thanks Jeremy, I’m a big fan of Never Stop Marketing, and CDM, and if you have a moment, I would enjoy picking your mind about this crazy world.
Take care