Josh Muirhead of Muirhead Marketing

Coach | Teacher | Leader in Social Media

Alright kids, work together

Posted on | December 8, 2009 | No Comments

“The sometimes turbulent relationship between traditional media, and social media”

Recently, our guest writer Will Burke brought to my attention two different campaigns. One was for “Kleenex Get Mommed” the other “Bounce Fabric Softener.” Both utilized television ads to send people to an interactive website. The sites themselves are well built, but can be difficult to find if you don’t know the exact URL – more so is the Kleenex website which is – getmommed.com

In the ever-expanding world of online, and social media, we’re seeing more of these campaigns

More often, you hear – visit our website, or now – visit our Facebook page. It’s great because with the backing of traditional media you can gain quick interest to your social media of choice, but its once people are there that things need to change.

Currently, a lot of bigger companies are using them as a form of contest promotion –

That’s a good idea if you can manage it, but for most small to medium businesses, giving something away (especially that would attracted a ton of interest) is not in the cards. What is in the cards however, is information, and entertainment.

If you can engage someone in your social media channel – you’ll discover that they will promote far better than an ad ever could.

If it’s in your budget think about putting traditional and social media together, but use them for what they where built for – Traditional: “mass broadcasting” Social: “Conversation and Collaboration”

  • Share/Bookmark
Category: Uncategorized
Tags: > > > > >

Comments

Leave a Reply





  • Subscription Options:

  • Share this Post

  • Recent Comments

  • Muirhead Marketing on Facebook