The art of selling, without selling
Do you have something I must have?
Something that will change me for the better, make my life easier, or something along those lines?
Then I will happily purchase it
But don’t “Sell it”, as that act can often turn me (and many others) off
Show me the problem it will solve, or the unbelievable benefit it produces
Do you [...]
Do you think your better than Amazon?
When Amazon first went to the New York Times to make an advertising deal
The New York Times refused because of their agreement with Barnes and Noble
Now, Amazon is the largest online retailer in the world, and has a higher market cap than Home Depot, Costco, Best Buy, and…Barnes & Noble. (thank you Wikipedia.org)
So do [...]
Changing the culture of Business
Over the past few weeks, I have had a great time working and tinkering on Muirhead Marketing.
First, the new website was developed (alright, that took a little longer than a few weeks). But hey, check it out: Muirhead Marketing.ca
Second, a great coaching session with Barbara Stuhlemmer from BLITZ Business Success.
And finally, yesterday I sat down [...]
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