When community has the stronger voice
It’s been often thought, in the marketing and advertising world at least – “Those who have the biggest budget will have the biggest voice.”
And for a time, this was correct
Businesses could make a “name” for themselves by pushing a message to the masses.
But what happens when the community has the stronger voice?
In his post this [...]
Commitment to community
Over the past week, I’ve had the good fortune to deliver two seminars. One was to a large group of Go Venture members. The other was a lunch & learn seminar, where I partnered with Warren Huston from NetConneXion.
A statement I said that got a few people to move in their seats was:
“It’s not [...]
Buy-in Part Two: How To Get It As An Employer
Are you an employer? Or a manager of a business with the responsibility of hiring new employees? If so, this podcast is for you.
Today, I explore getting buy-in (having someone believe in what they are doing, and who they are doing it for) from the employer standpoint. Talking about the difference between people having buy-in [...]