Going back to the beginning
Posted on | February 25, 2010 | No Comments
Hi, and welcome to Josh Muirhead.ca. The short video below showcases what you’ll be able to experience here. If you have been a long-time reader, or just not knew to Josh Muirhead.ca, feel free to skip this video. You can move down to the latest post that is found below this post, or look to the right, and you’ll notice a list of the latest and greatest (mostly latest, but I hope you feel they’re great)
Finally, I would like to thank all the people who inspire my daily blog posts. First, and foremost Family and Friends. Then, this fine list of people – Mitch Joel, Jeremy Epstein, Chris Brogan, Seth Godin, Marketing Mag (everyone there), Mashable (all great), BNI Networking at Noon (you guys rock!), Andrew Sorlie…Alright this Oscar moment will finish, but if you’re in my life, you can bet you inspired me in some shape or form.
Tags: blog > Josh Muirhead.ca > read this first > start here > what this is all about
What Do You Say?
Posted on | March 10, 2010 | No Comments
The second I read the post from Chris Brogan this morning entitled :Wire Up Your Customer Base (click to see full post) I knew what I was going to talk about.
When I’m working with clients, questions that I’m often asked are:
“Why would anyone care?” or “What type of content should I be putting out?”
This post exemplifies exactly what I tell them.
Be authentic, get to know your audience, and offer a remarkable service.
* On that last point, a Remarkable Service is often misinterpreted as something BIG! it doesn’t have to be, it could be a comic book store owner who shares when comics book arrive.
** To get the end of that last point, you really need to visit Chris Brogan’s blog (click here)
Tags: chris brogan > content ideas > remarkable service > wire up your customer base
The art of branding: session two – Be Authentic
Posted on | March 8, 2010 | No Comments
Who are YOU?
I mean that, really who are you, what do you stand for, what morals / ethics do you abide by?
For many people, they do not view this question as something that goes with branding their company – Then who’s company is it?
The truth is, you have to be authentic, meaning – You have to be you! That doesn’t mean that your business name has to be Your name, nor does it have to embody everything about you, but it certainly should have the same feel.
(This is not a plug) – Look at my companies brand – Forget the name for this moment, but the colours we have used, and the font. The colours a little loud, but not over the top (we hope). The font is maybe a little dated, but it’s fun, and represents my history of being a snowboarder. Further more, our Brand (which is far more than just a logo) represents many of my core values, and beliefs. It doesn’t encompass every area of my life, but it certainly has a similar feel.
Remember – branding isn’t all about the “logo” it’s much more than that – Are you comfortable associating yourself with your business brand? If the answer is “No” you have some work ahead. For session One (Click Here)
Tags: branding > business development > creating a company brand > Muirhead Marketing > session two - Be Authentic > the art of branding
Just some good inspiration
Posted on | March 5, 2010 | No Comments
This morning on Chris Brogan.com there was a great post entitled: “I could totally do that.”
I am a huge believer in passing along information that makes me think – makes me go “that’s a cool idea.” The short video is 100% worth watching. If your wondering how to be creative this morning, this Friday, or for a while, these guys might give you a hands up with thinking about what is possible.
Thanks to Chris for finding, and sharing -
Session two of “The art of branding” will continue next week – for now, have an inspired Friday!
Tags: chris brogan > inspiration > Inspire > music video > personal insight > video
The art of creating a brand: session one, tell a story
Posted on | March 4, 2010 | No Comments
I was privileged yesterday to sit-down with a friend who is currently going through many changes at work. He owns the business, and has grown it to be an industry leader in the Barrie area.
“Josh” he started “I love doing what I’m doing, and have made great improvements in developing our systems, and improving the way we work. When I took over the business, I started to put my personal touch onto it, but now am at a cross-roads.”
“A cross-roads?” I stated not very surprised, as he had been hinting at what was coming next for some time.
He continued “Yes, I am thinking of totally re-branding, I don’t feel the name reflects the company that I want, and it doesn’t offer me the base to which I can grow.”
I started by explaining “You know, every great business has a story, and through that story quite often the name of the business shines through. Sometimes it comes through directly, and other times it’s just a glimmer, but this is the perfect starting point for your re-branding. What is your story? Not only in business, but personal as well.”
We continued to chat about how the story of a company will intuitively shape the brand of the business. To often people become so focused on “The Name” that they loose the meaning that will be placed behind the name, or what may be better known as the feeling.
Lesson one: Create a story for your business – but don’t just make one up. Be authentic, be truthful, and build it upon the values and principals that you would like to see your business built upon. Does your brand reflect this?
Remember a brand is much more than just a name.
Have an inspired day
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