Josh Muirhead of Muirhead Marketing

Coach | Teacher | Leader in Social Media

The Shift

Posted on | June 4, 2010 | No Comments

Hello,

You may be wondering where the content has been for the last couple of days. Well that’s because I have shifted into a new blogging format.

I went video blog – Changing Business Culture

Now, I’ll still post here monthly for the next 6 months, but after that time, I’ll be 100% switched over to the new platform, and will have this URL (http://jmuirheadblog.com) sending you there.

So what does this mean to you?

Well, two things

1) I hope you enjoy the videos, as I feel the content will be of a higher quality

2) You’ll need to sign-up for a new RSS reader, or Email from the blog.

Have a great day,

Josh

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Category: Personal Insight
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The art of selling, without selling

Posted on | May 31, 2010 | No Comments

Do you have something I must have?

Something that will change me for the better, make my life easier, or something along those lines?

Then I will happily purchase it

But don’t “Sell it”, as that act can often turn me (and many others) off

Show me the problem it will solve, or the unbelievable benefit it produces

Do you think Apple, Facebook, or Google sell?

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Category: Business Insight
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Do you think your better than Amazon?

Posted on | May 28, 2010 | No Comments

When Amazon first went to the New York Times to make an advertising deal

The New York Times refused because of their agreement with Barnes and Noble

Now, Amazon is the largest online retailer in the world, and has a higher market cap than Home Depot, Costco, Best Buy, and…Barnes & Noble. (thank you Wikipedia.org)

So do you think your better than Amazon? (And no, this is not a joking question)

If you think you are better because of price, speed and convenience – I’m sorry to say, but you’re most likely wrong.

I know what your thinking – Amazon doesn’t offer what I offer, so I do beat them in those areas – and more.

But your not beating them in those three areas, you’re beating them by offering something different – I would like to call it your gift, you can call it whatever it is you want.

So what is the point to all this?

The point is that if you’re trying to win with Price, Speed or Convenience, that’s a hard battle to fight. However, if you have something that no-one else has, you’ll win hands down every time (ok most of the time).

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Category: Business Insight, Marketing Insight
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